Hands-on growth & AI implementation

Growth strategy and AI, built into the business.

I help B2B teams build websites buyers can find, put campaigns into market, and adopt AI across the organization. I connect the strategy, build the systems, and help your people put them to work.

Talk about your project See client results

For SaaS companies, agencies, and B2B service businesses.

Selected companies I’ve worked with

The work in practice

Built, shipped,
and put to work.

From faster websites to fully automated growth workflows, here’s what I’ve built and what changed for the teams using it.

AI-driven growth · Website migration

LeanLaw

Moved off WordPress to a faster website and built fully automated, AI-driven growth workflows across paid media, outbound email, and on-page SEO.

+300%

Organic traffic over six months after the website migration

1–2 weeks → under 30 minutesTime to make website changes

Meta & Google AdsCreative production, testing, monitoring, learning loops, and landing page creation.

Outbound cold emailLead sourcing, lead scoring and tiering, and email content generation.

Weekly on-page SEOFully automated audits and fixes.

Explore the website & search work ↗

Website migration · AI-assisted editing

PostHire

Moved off WordPress, improved on-page SEO, and gave the team a way to make website changes through ChatGPT, its preferred AI tool.

<50 → >90

On-page SEO audit score

Website changes through ChatGPTA publishing workflow built around how the team wants to work.

The score reflects on-page audit checks. Organic search results are measured separately.

Explore the website & search work ↗
What we can build together

Start with the part
holding the business back.

A website, a campaign, a better workflow, or a growth function that needs direction. We agree on the problem, define the work, and get it into use.

01 / Growth implementation

Build demand.

Connect your positioning to the pages, content, and campaigns buyers actually see. I build and improve the pieces that help the right people find you and take the next step.

  • Positioning, content, and paid campaigns
  • Websites, SEO, and AEO
  • Measurement and ongoing improvement
See website & search services ↗
02 / AI adoption & workflows

Put AI to work.

Help your people use AI in the work they already do, across support, engineering, leadership, and GTM. We find useful starting points, build workflows, and help the team adopt them.

  • Workflow discovery and prioritization
  • Practical implementation and team enablement
  • Clear ownership and human review
Explore AI adoption ↓
03 / Fractional leadership

Lead the growth work.

Bring an experienced CMO/CRO into the team to set priorities, connect marketing and sales, and stay accountable through implementation. Strategic direction with someone close to the work.

  • ICP, positioning, and GTM strategy
  • Revenue team alignment and priorities
  • Fractional CMO/CRO partnership
Talk about growth leadership ↗
AI across the organization

AI adoption happens
in the way people work.

I’ve helped organizations adopt AI from customer support through leadership, including engineering. The work starts with the people and the workflows: where they lose time, what needs judgment, and what would make the job easier.

We choose useful applications, put them into practice, and help the team build the confidence and habits to keep using them.

Possible starting points, shaped around your team

Support

Triage requests, prepare replies, and make team knowledge easier to find and use.

Engineering

Bring AI into development, documentation, and the everyday work of sharing technical knowledge.

Leadership

Synthesize information, prepare for decisions, and make organizational knowledge more useful.

Go-to-market

Connect account research, campaign preparation, and outreach drafts, with people reviewing what goes out.

For a specific example, see the GTM agent workflows I run in my own business and install for other teams.

See AI GTM & Agent Ops ↗
How the work gets done

A clear scope.
Something working at the end.

Start with a focused project. Connect more of the work as it makes sense. You work directly with me from the first conversation through implementation and handoff.

Step 01

Find the constraint.

A working session or focused audit gets us into the actual problem. We agree on priorities, scope, and what a successful result looks like before the build starts.

Step 02

Build it. Put it to use.

I implement the website, campaign, or workflow with your team. We review working versions, test them in context, and make sure the people using them know how they work.

Step 03

Hand over. Keep improving.

You get the handoff and a clear owner for what happens next. Keep improving with me through ongoing implementation, AI adoption support, or fractional leadership.

Need to reset the GTM direction first? The North Star Workshop is a one-day session on your funnel, ICP, and a 90-day roadmap. It gives the implementation work a clear starting point.

Matt Newbill
Boise, Idaho
The operator behind the work

Experience to set the direction.
The hands to build it.

I started as an engineer, then moved into building teams, running P&Ls, and leading companies through acquisitions. Over 16 years in B2B SaaS, I’ve worked from the code through the C-suite and led two companies to successful exits.

That experience shapes how I work today: understand the business, make a clear decision, and stay with the implementation. I use AI as part of my own operating model and help other teams make it useful in theirs.

I run Stibnite from Boise, Idaho, working with a small number of SaaS companies, agencies, and service businesses at a time. You work directly with the person responsible for the strategy and the build.

16+ yearsIn B2B SaaS
2 exitsLed as operator
EngineerThrough C-suite

Working together

A few practical questions.

What do you help B2B teams build?

I help teams turn growth strategy into working websites, search and content programs, campaigns, and AI workflows. The work starts with a specific business problem and a scope the team can evaluate.

Can AI adoption cover more than sales and marketing?

Yes. My work includes AI adoption across support, engineering, leadership, and GTM. Teams need useful workflows, clear ownership, role-specific practice, and a way to measure the complete job. Read the organization-wide AI adoption guide.

Do we need an ongoing fractional leadership engagement?

We can start with a defined project, audit, or workflow. Fractional leadership is an option when the business also needs ongoing direction and accountability. The scope should fit the work the team needs.

What’s slowing the business down?
Let’s work on that.

Bring the website, the growth challenge, or the workflow your team keeps doing by hand. We’ll talk through where things stand and what would be useful to build next.

Book a 30-minute call
A free first conversation with Matt.