Websites buyers can find. Campaigns that reach the right accounts. AI that handles research, preparation, and repetitive work—with your people keeping the judgment. I connect the strategy, build the systems, and help your team put them to use.
For SaaS companies, agencies, and B2B service businesses.
Each workflow starts with your business context and produces something your team can use. We agree what runs automatically, what needs review, and how to measure the result.
01 / Paid campaigns
Measure: Creative turnaround, qualified leads, and pipeline where tracked.
Built for LeanLaw: Meta & Google ↗02 / Website & search
Measure: Organic enquiries, search performance, and time to publish.
See LeanLaw & PostHire results ↗03 / Research & outreach
Measure: Research and review time, accepted accounts, and replies.
Explore the GTM workflows ↗From faster websites to working campaign and research systems, here’s what I’ve built and what changed for the teams using it.
AI-driven growth · Website migration
Moved off WordPress to a faster website and built AI workflows for paid media, outbound preparation, and on-page SEO.
Organic traffic over six months after the website migration
1–2 weeks → under 30 minutesTime to make website changes
Meta & Google AdsCreative production, testing, monitoring, learning loops, and landing page creation.
Outbound cold emailLead sourcing, lead scoring and tiering, and email content generation.
Weekly on-page SEOFully automated audits and fixes.
Explore the website & search work ↗Website migration · AI-assisted editing
Moved off WordPress, improved on-page SEO, and gave the team a way to make website changes through ChatGPT, its preferred AI tool.
On-page SEO audit score
Website changes through ChatGPTA publishing workflow built around how the team wants to work.
The score reflects on-page audit checks. Organic search results are measured separately.
Explore the website & search work ↗A website, a campaign, a better workflow, or a growth function that needs direction. We agree on the problem, define the work, and get it into use.
Connect your positioning to the pages, content, and campaigns buyers actually see. I build and improve the pieces that help the right people find you and take the next step.
Help your people use AI in the work they already do, across support, engineering, leadership, and GTM. We find useful starting points, build workflows, and help the team adopt them.
Bring an experienced CMO/CRO into the team to set priorities, connect marketing and sales, and stay accountable through implementation. Strategic direction with someone close to the work.
I’ve helped organizations adopt AI from customer support through leadership, including engineering. The work starts with the people and the workflows: where they lose time, what needs judgment, and what would make the job easier.
We choose useful applications, put them into practice, and help the team build the confidence and habits to keep using them.
Possible starting points, shaped around your team
Triage requests, prepare replies, and make team knowledge easier to find and use.
Bring AI into development, documentation, and the everyday work of sharing technical knowledge.
Synthesize information, prepare for decisions, and make organizational knowledge more useful.
Connect account research, campaign preparation, and outreach drafts, with people reviewing what goes out.
For a specific example, see the GTM agent workflows I run in my own business and install for other teams.
See AI GTM & Agent Ops ↗Start with a focused project, get it working with your team, then choose handoff or ongoing management. You work directly with me on the strategy, the build, and what happens after launch.
Choose the website, campaign, or recurring job worth improving first. We agree on the inputs, the output, who reviews it, and how we’ll measure success.
I connect the tools and business context, build the system, and test it with your team. You review working versions and learn to use it in the actual job.
Your team can take over with documentation and a clear owner, or I can stay involved to manage and improve the work. Review the results, fix what gets in the way, and expand when it’s useful.
Need to reset the GTM direction first? The North Star Workshop is a one-day session on your funnel, ICP, and a 90-day roadmap. It gives the implementation work a clear starting point.
I started as an engineer, then moved into building teams, running P&Ls, and leading companies through acquisitions. Over 16 years in B2B SaaS, I’ve worked from the code through the C-suite and led two companies to successful exits.
That experience shapes how I work today: understand the business, make a clear decision, and stay with the implementation. I use AI as part of my own operating model and help other teams make it useful in theirs.
I run Stibnite from Boise, Idaho, working with a small number of SaaS companies, agencies, and service businesses at a time. You work directly with the person responsible for the strategy and the build.
Working together
I help teams turn growth strategy into working websites, search and content programs, campaigns, and AI workflows. The work starts with a specific business problem and a scope the team can evaluate.
Yes. My work includes AI adoption across support, engineering, leadership, and GTM. Teams need useful workflows, clear ownership, role-specific practice, and a way to measure the complete job. Read the organization-wide AI adoption guide.
We can start with a defined project, audit, or workflow. Fractional leadership is an option when the business also needs ongoing direction and accountability. The scope should fit the work the team needs.
Bring the website, the growth challenge, or the workflow your team keeps doing by hand. We’ll talk through where things stand and what would be useful to build next.
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